Florida Tech Spring 2022 IACBE Live Case Competition
| Program Overview | ||
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| Program Title | Florida Tech Spring 2022 IACBE Live Case Competition | |
| Organization | Florida Institute of Technology (Florida Tech) | |
| Student Application Link | https://fit.capsource.app/program/florida-tech-spring-2022-iacbe-live-case-competition/rfp | |
| # of Students Enrolled |
0
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| # of Projects Running |
1 Project/s Added (of Expected)
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Program Timeline Project Duration |
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| Collaboration Overview | ||
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| About Students |
Each year, CapSource partners with the IACBE (the International Accreditation Council for Business Education) for our hallmark Global Live Case Competition featuring a real industry sponsor that poses a real business challenge for our students. This competition is offered to faculty and students in conjunction with IACBEís Annual Conference, which is taking place April 5th through 7th in Costa Mesa, California.
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
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| Project Topics | ||
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
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Project Overview
| Project Details | |
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| Project Title | Develop A Business Strategy That Will Build Brand Awareness And Relevance In Emerging Consumer Segment: Gen Z |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization?
The Donatos brand is looking to attract younger demographics to the brand. The current core customer is female ages 25 – 44 with children.
1) Review recent consumer research on the brand that digs into core customer and non-users.
2) Explore pizza category and explore their core customers.
3) Review the current brand strategy and brand voice.
4) Review brand Donatos content calendar and current advertising.
5) Review current rewards program
6) Identify media channels best suited to target demo
7) Voice/assets best suited to specific channels
8) Donatos Value Proposition
A complete, sustainable plan to bring a younger demographic (Gen Z) to the brand. Benchmarks goals in impressions, CTR and CPA.
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Tue, 01/04/22
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Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Upload your 5-page written executive summary
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Thu, 02/03/22
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Live Case Competition Kick-Off @ 3:30 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Recording link: https://www.loom.com/share/a03a9b4b68d249f1b4216ce5158d001f
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Fri, 06/03/22
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Questions for Donato's?
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No Deliverables
No deliverables are required for this action item.
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Description:
Submit your questions before the upcoming webinar: �https://forms.gle/tnP69pakJ9XM31Qx5
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Sat, 09/03/22
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Donato's Pizza Webinar Check-in #1 @ 3:30 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
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Winners Announced - Award Ceremony - Live
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No Deliverables
No deliverables are required for this action item.
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Description:
Winning competition teams announced live in Costa Mesa, CA
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Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Upload your Resume
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Donato's Pizza Webinar Check-in #2 @ 3:30 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Recording link: TBA
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Questions for Donato's?
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No Deliverables
No deliverables are required for this action item.
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Description:
Submit your questions before the upcoming webinar:�https://forms.gle/tnP69pakJ9XM31Qx5
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Acknowledge Rules of Engagement
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No Deliverables
No deliverables are required for this action item.
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Description:
During this program, you'll be working on a real project posed by Donato's Pizza's senior leadership team. In order to produce the most viable, valuable outcomes, you will be provided with highly confidential information.� Please note that this competition is governed by CapSource's�Rules of Engagement. We also offer a set of special�Rules for the IACBE Competition�in order to ensure equity, fairness, and alignment on this very special professional development experience.
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Final Competition Presentations Delivered - Live
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No Deliverables
No deliverables are required for this action item.
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Description:
Virtual presentations (final deliverables) from student competition teams delivered
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Projects
Filters
| Project | Organization | Topics |
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Program Managers
| Name | Organization |
|---|---|
| Phyllis Okrepkie | The International Accreditation Council for Business Education (IACBE) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |